Chief Revenue Officer, 6clicks
Craig Adams is a seasoned software executive and sales leader with a profound expertise in the field of Governance, Risk & Compliance (GRC). Currently serving as the Chief Revenue Officer for 6clicks, a leading company in GRC solutions, Craig is at the forefront of driving the company's sales, partnerships, and marketing initiatives. He plays a pivotal role in developing and implementing revenue-generation strategies, ensuring their alignment with the company’s broader goals. He also oversees the go-to-market approach, which is vital for the company's growth and market penetration.
With a rich history in the GRC sector, Craig has demonstrated remarkable prowess in scaling and expanding businesses. His journey includes significant roles at Protecht, where he excelled as the Managing Director for Europe, the Middle East, and Africa (EMEA), and at Diligent, where he led the EMEA new business team in the capacity of Vice President of Sales. These positions underscore his ability to nurture and steer teams toward achieving sales excellence in diverse geographical markets. Additionally, Craig has held key leadership positions with notable organizations like HP Software and Titus Inc., further enriching his profile with a variety of experiences in the tech industry.
Craig’s expertise extends beyond conventional sales leadership. He possesses an in-depth understanding of sales methodologies and Go-To-Market (GTM) programs, skills that are instrumental in structuring effective sales strategies and approaches. He is particularly passionate about value engineering, a philosophy he champions to ensure customers can both quantify and realize the benefits of their software investments. This customer-centric approach drives sales and fosters strong, lasting relationships with clients.
Based in London, Craig is well-grounded academically, with a Bachelor's degree in Computer Science from Cardiff University. His educational background in computer science and extensive experience in sales and leadership positions him uniquely to understand the technical and commercial aspects of the GRC industry. This blend of skills and experience makes Craig an invaluable asset to 6clicks and a respected figure in the GRC community.